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Hardware tool industry into the rural market has a ...

  • With strong domestic demand more gradually , after twenty years of development, hardware and tools has become one of China Science and Technology Hardware City market with the most heritage industry , in recent years , hardware products is entering a period of gold sales .
    Previously, no-name hardware tools popular African consumers. And Now , with the rich African gradually increased , selling hardware tools simply unimaginable degree . Hardware tools with its affordable price, excellent quality in domestic and foreign markets to win a larger market share.
    After investigation , we found that the design of the kitchen , there will be an increase of 16 % of the market demand for a year , we can see that the development of space hardware industry is still very large . Hardware market survey shows that demand for metal products from about 70 percent of home improvements , 40% of the product depends on a number of hardware vendors domestic supply capacity .
    Worldwide , consumer hardware industry in personalized , quality, reasonable prices , such as more choices , the fashion industry is shifting from hardware tools industry in the traditional sense . In the future development , hardware and tools industry needs to explore new way , such as to create a rural market , the industry will be regarded as a clear direction selection . Let hardware tools developed high-potential rural market is a big trend, but also fertile ground for cultivating brand , but the opportunity and challenges.
    Our hardware tools between rural small towns to enter the Chinese market, the first since the rural market is highly fragmented , so the cultural differences, lifestyle and unchecked across different environments identical , so they required very large difference for home decoration , not only different from the city , but also different view of this situation , companies must study their habits , and based on their characteristics, developed to adapt their products , such as their need to have room piled to place production tools, all kinds of debris and items like food because of differences in the use of the environment, and the rest of the tiles wear characteristics will have a special request , just to get to know them, and they like specially designed products will be welcomed by the market .
    Since then is to set up sales networks . Hardware tools for urban enterprise sales model is certainly applicable to the rural market riding a tiger , because the wide rural area , so to develop a flat sales network, and business leaders to set up a special organization, the power of market research organizations to develop the rural market development strategy , and training of sales personnel , which is a long-term action related to the business of life and death , any short-term behavior bound to fail.
    Let hardware tools developed high-potential rural market is a big trend, only the hardware companies will become a strategic tool for the countryside , rather than through the crisis of expediency , and for change in the corporate structure , put in the resources to research formulate a new business model , training a large pool , organizational strength to perform in order to seize the opportunity to become successful .
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